Der Fensterhersteller Velux will mit der neuen Initiative „Build for Life“ weltweit Menschen vernetzen und das Bauen der Zukunft erarbeiten. Christina Brunner, Velux-Kommunikationsmanagerin für Architektur, erzählt warum:
Velux hat in den vergangenen Jahren etliche Nachhaltigkeitsstrategien entworfen. Nun gibt es eine neue Initiative: Build for Life. Was steckt dahinter?
Christina Brunner: Vor über zehn Jahren haben wir das erste Experiment in diese Richtung gestartet: die „Model Homes 2020“. Die grundlegende Frage war: Wie können wir für die Zukunft bauen? Gemeinsam mit Architekt:innen und Partner:innen der Wissenschaft und Industrie wurden damals sechs Modellhäuser in fünf Ländern umgesetzt. Heute müssen wir feststellen: In der Bauindustrie hat sich insgesamt zu wenig bewegt. Wir müssen mehr tun, etwa um gesteckte Klimaziele zu erreichen. Daher haben wir Build for Life initiiert, um gemeinsam in einem großen Netzwerk aus Architekt:innen, Stadtplaner:innen und Baufachleuten Wege zu finden, wie wir künftig nicht nur nachhaltig bauen, sondern zugleich gesunde Lebensräume für Mensch und Planet schaffen.
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