„Die Messekundschaft ist ausgehungert“

Die Plattform für den modernen Holzbau

Details: Freitag, 14. Mai 2021

Die LIGNA findet dieses Jahr digital statt, und die Holzbearbeitungsmaschinen-Branche wächst weltweit.

Virtuelle Messe-Formate werden immer ausgeklügelter – den direkten Kontakt mit Kund*innen und Kolleg*innen ersetzen sie aber nicht. Foto: Deutsche Messe

Was kann man sich in der Holzbranche im nächsten Jahr erwarten? Welche Trends zeichnen sich jetzt schon ab, wo wird es Herausforderungen geben? Die LIGNA, Weltleitmesse für die Holzindustrie in Hannover, beschäftigt sich mit diesen Fragen. Für 2021 wurde sie aufgrund der Covid-19-Pandemie abgesagt, regulär wird sie 2023 wieder stattfinden, wie holzmagazin berichtete. Als Alternative organisiert die Deutsche Messe gemeinsam mit dem VDMA Fachverband Holzbearbeitungsmaschinen jedoch das neue Digitalformat LIGNA.Innovation Network (LIGNA.IN) vom 27. bis 29. September 2021.

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